The Pratfall Effect: What Most Advertisers Miss In Influencer Marketing 4 min read On November 21st, Elon Musk unveiled what has become the most sought after truck in the last 20 years. Read More...
What YouTuber ZHC Can Teach Us About Advertising 6 min read There’s an allegory Warren Buffett loves to recite. Read More...
The Skinner Box: Why Instagram Will Never Remove Likes 2 min read In the 1930’s American psychologist B. Read More...
Outrage: What A Rabbit Taught Us About The Internet & Ourselves 4 min read 15 years ago there was a lovable, oatmeal-colored, rabbit named Toby. Read More...
Brands Don’t Dictate The Health Of The Influencer Economy 1 min read Wired’s article ‘The Influencer Economy Hurtles Toward Its First Recession’ gets a lot right. Read More...
YouTube Has Been Building A TikTok Competitor For Some Time 3 min read YouTube is working on a TikTok Competitor. Read More...
Micro-Influencers Are Overrated 3 min read When it comes to influencer marketing bigger isn’t better. Read More...
How Covid-19 Impacted Influencer Marketing In China 5 min read China has been the canary in the coal mine for Covid-19. Read More...
Influencers Say No 3 min read Over the last month there have been a flurry of stories denouncing influencers as everything from amoral, ineffective, overrated, and even responsible for one company’s disastrous IPO’s. Read More...
How The Influencer Ecosystem Evolved in 2019 2 min read I recently took a look back at my 2019 predictions for the influencer space. Read More...
