Influencer Marketing: The Value Investing Approach 7 min read Apple’s ‘1984’ commercial is the most famous ad of all time. Read More...
Flicker, Flash, & Flare TikTok Content Strategy For Brands: The Ultimate Guide 9 min read Brands tend to fall flat on their face with ads on any new medium. Read More...
The Future Of Social Advertising: The Definitive Guide (Part III) 7 min read This is part 3 of a 3 part series on the future of social advertising. Read More...
The Future Of Social Advertising: The Definitive Guide (Part II) 5 min read This is part 2 of a 3 part series on the future of social advertising. Read More...
The Future Of Social Advertising: The Definitive Guide (Part I) 10 min read “Most of your innovation is hiding in plain sight, you are institutionally blinded by your legacy systems and culture. Read More...
Three ways 2020 changed the face of social media 4 min read Necessity is the mother of all invention. Read More...
The Pratfall Effect: What Most Advertisers Miss In Influencer Marketing 4 min read On November 21st, Elon Musk unveiled what has become the most sought after truck in the last 20 years. Read More...
What YouTuber ZHC Can Teach Us About Advertising 7 min read There’s an allegory Warren Buffett loves to recite. Read More...
The Skinner Box: Why Instagram Will Never Remove Likes 2 min read In the 1930’s American psychologist B. Read More...
Outrage: What A Rabbit Taught Us About The Internet & Ourselves 4 min read 15 years ago there was a lovable, oatmeal-colored, rabbit named Toby. Read More...
Brands Don’t Dictate The Health Of The Influencer Economy 1 min read Wired’s article ‘The Influencer Economy Hurtles Toward Its First Recession’ gets a lot right. Read More...