Forbes CMO Network SXSW Excursion
While in Austin, I was fortunate enough to meet with CMOs from Emerson, Neiman Marcus, Polycom and others to discuss the future of advertising–and the technologies that are shaping it.
The event was hosted by Forbes and the discussion focused primarily on how to keep current with new technologies and how CMO’s should allocate budgets for experimental marketing efforts. It was a pretty humbling experience and exciting to sit down with such a talented group of people. I did my best to keep up 🙂