I’m slated to speak at the VIRAL SUMMIT 2013 on June 7th, in Beverly Hills. I’m looking forward to sharing my POV on ‘virality’ in today’s social media landscape, specifically that ‘community is king’.

Individuals with communities are the path to credible distribution and engagement.

None of this is new. It’s old. The same tried and true tactics from 2006 still work (although few advertisers capitalize on it). Slick production isn’t the answer. Money is usually poorly spent by advertisers, yatta, yatta.