Shares, comments, and subscribers are among the biggest indicators of success on a channel. However, one thing many brands adopt which impedes these indicators of success are the addition of Gadgets to a brand’s channel.

I always assumed that Gadgets would have an adverse effect on engagement because they create an unfamiliar environment for a viewer. To find out whether or not this was the case I partnered with Tubular Labs to pull the data and compare the performance of brand channels with and without gadgets.

Youtube Engagement updated

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