Understanding human behavior as well as the ins and outs of digital media is a difficult task. Ad Agencies, PR firms, and digital shops staff hundreds of people to service their clients in the space and few really accomplish much. However, Ryan Holiday, has mastered the two skills in a way few have.
He just released a brand new book – Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. If you’re not familiar with Ryan or his work, I suggest you give it a read.