Principles of social

A curated list of articles around specific social strategies below:

CONTENT STRATEGY: The long game of audience development

COLLABORATION: Cross-pollination for growth

PSYCHOLOGY: Emotional levers

BORROWED INTEREST: Influencer marketing

CONTENT STRATEGY: The long game of audience development

Flicker, Flash, & Flare TikTok Content Strategy For Brands: The Ultimate Guide

Brands tend to fall flat on their face with ads on any new medium.

What YouTuber ZHC Can Teach Us About Advertising

There’s an allegory Warren Buffett loves to recite.

Vidcon US (Talk) – Hero-Hub-Help Content Strategy for Brands

I attended the latest Vidcon this past July (if you’re interested in reading my key takeaways on the matter you can read my Mashable post here).

Why YouTube’s Hero, Hub, Help Content Strategy works

YouTube’s hero, hub, help content strategy is key to growing a branded YouTube channel.

It’s Not A Short Attention Span… It’s Shitty Ads

I wrote about this topic a bit on Entrepreneur.

TikTok: How I Went From 0 To 60k Followers In 6 Months

What follows is an account of what I’ve learned going from zero to 60k followers in six months.

COLLABORATION: Cross-pollination for growth

The Original Hype House

The more things change, the more they stay the same.

Brands Don’t Dictate The Health Of The Influencer Economy

Wired’s article ‘The Influencer Economy Hurtles Toward Its First Recession’ gets a lot right.

Dear Marketers: Please Don’t Do Influencer Marketing —We’re Begging You

This piece originally appeared on the Epic Signal blog and was inspired by an article a friend of mine wrote about book marketing and is more or less paying homage to his style (hence the similarities).

Influencer Marketing: The Value Investing Approach

Apple’s ‘1984’ commercial is the most famous ad of all time.

PSYCHOLOGY: Emotional levers

Outrage: What A Rabbit Taught Us About The Internet & Ourselves

15 years ago there was a lovable, oatmeal-colored, rabbit named Toby.

The Skinner Box: Why Instagram Will Never Remove Likes

In the 1930’s American psychologist B.

Digital and Offline – Human Psychology Works The Same

It’s easy to get caught up in the next platform, content format, and piece of technology.

Limbic Resonance – The Science Behind The Success of YouTubers

I’ve seen it time and time again with the campaigns I’ve worked on.

The Pratfall Effect: What Most Advertisers Miss In Influencer Marketing

On November 21st, Elon Musk unveiled what has become the most sought after truck in the last 20 years.

Power Of An Enemy (In Audience Development)

An enemy is a galvanizing force. Learn how to use the power of an enemy for audience development.

BORROWED INTEREST: Influencer marketing

Micro-influencers Are Overrated

When it comes to influencer marketing bigger isn’t better.

Influencer Marketing: The Value Investing Approach

Apple’s ‘1984’ commercial is the most famous ad of all time.