When it comes to influencer marketing bigger isn’t better.
Over the last month there have been a flurry of stories denouncing influencers as everything from amoral, ineffective, overrated, and even responsible for one company’s disastrous IPO’s.
If a little is good, a lot must be great.
Tanacon is an example of influencer marketing gone awry, and exactly the type of outcome that so many brands have experienced and why so many marketers have a bad impression of the tactic.
I wrote about this topic a bit on Entrepreneur.