Hi! I write about social media that doesn’t suck.

This blog and my newsletter is about timeless sociological and psychological principles. You can use these frameworks to develop any effective social media and influencer marketing strategy. It doesn’t matter if it’s TikTok, Twitter, YouTube, Facebook, or Instagram.

There are universal truths that apply to everything from influencer marketing, content strategy, audience development and beyond.

I ground my writing in data, studies, and real world experience. You can read this stuff and develop campaigns and strategies for yourself.

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Who is this Brendan Gahan anyway? Why should I even read a damn thing he writes?

Ryan Holiday, the famed author of “growth hacker marketing” dubbed him the “Don Draper of Social Video”. Gahan is Partner & Chief Social Officer at Mekanism. He’s been working in influencer marketing since 2006. He sits on the advisory board for Vidcon & was named Forbes 30 Under 30 in Marketing & Advertising.