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All articles, chronologically, by year.
2022
Are Brands Ready For Web3? Digital Potemkin Villages Provide A Clue
3 min read
2021
Web3 Will Kill Your Brand... If You Don't Do This One Thing
5 min read
How To Create A TikTok Trend
12 min read
How Dream Unlocked The Secret To YouTube's Algorithm
16 min read
The Secret To Growing An Audience Through Conflict
6 min read
The 5 Factors Of Creating a Fanatical Fanbase: Harnessing The Primal Power of In-Group / Out-Group Dynamics
6 min read
Power Of An Enemy (In Audience Development)
5 min read
Are Creators Uncancellable?
4 min read
TikTok: How I Went From 0 To 60k Followers In 6 Months
15 min read
Bitclout, Clubhouse, and the Social Media Land Rush
5 min read
Influencer Marketing: The Value Investing Approach
7 min read
Flicker, Flash, & Flare TikTok Content Strategy For Brands: The Ultimate Guide
10 min read
2020
The Future Of Social Advertising: The Definitive Guide (Part III)
7 min read
The Future Of Social Advertising: The Definitive Guide (Part II)
5 min read
The Future Of Social Advertising: The Definitive Guide (Part I)
10 min read
Three ways 2020 changed the face of social media
4 min read
The Pratfall Effect: What Most Advertisers Miss In Influencer Marketing
4 min read
What YouTuber ZHC Can Teach Us About Advertising
7 min read
The Skinner Box: Why Instagram Will Never Remove Likes
2 min read
Outrage: What A Rabbit Taught Us About The Internet & Ourselves
4 min read
The Live-Streaming Boom In China Is Massive
2 min read
Brands Don't Dictate The Health Of The Influencer Economy
1 min read
YouTube Has Been Building A TikTok Competitor For Some Time
3 min read
Micro-influencers Are Overrated
3 min read
How Covid-19 Impacted Influencer Marketing In China
5 min read
Influencers Say No
3 min read
The Original Hype House
3 min read
How The Influencer Ecosystem Evolved in 2019
2 min read
TWITCH: OVERVIEW OF THE ADVERTISING & INFLUENCER MARKETING BASICS
8 min read
Hero, Hub, Hygiene Model- The Definitive YouTube Strategy for Brands
8 min read
2019
What the hell is happening to YouTube comments?
4 min read
Thoughts On Brat Network
3 min read
VIDCON 2019: 5 Trends & Takeaways
5 min read
FACEBOOK LASSO (THE TIKTOK COMPETITOR) EXPLAINED
8 min read
2019 Predictions
3 min read
Hero-Hub-Help: YouTube Content Strategy
6 min read
2018
The Moves Traditional Media Made In Digital Video This Year
2 min read
2018 Year In Review
5 min read
SOCIAL VIDEO AS THE NEW LANDING PAGE
3 min read
Three Takeaways From Forbes List Of The Top 10 Highest-Paid YouTube Stars of 2018
5 min read
Defy Is Done - What does this mean for MCN's?
6 min read
Influencer Marketing Predictions
1 min read
Shane Dawson Is The Exact Reason YouTube Changed Their Algorithm
2 min read
Tanacon vs VidCon – A Microcosm of Influencer Marketing
6 min read
It’s Not A Short Attention Span... It's Shitty Ads
7 min read
Dear Marketers: Please Don’t Do Influencer Marketing —We’re Begging You
4 min read
I Don’t Understand Why Cannes Is Bigger Than VidCon For Advertisers
4 min read
Vidcon 2018: A Veteran's Recap
3 min read
The World Cup, E-Sports, and The Battle For Eyeballs
3 min read
How do influencers make money and how much are they making?
11 min read
The Confessional #15: Longtime YouTube Content Creator
10 min read
The Confessional #14: YouTube Exec
5 min read
2017
Why YouTube's Hero, Hub, Help Content Strategy works
6 min read
Forbes Profile
1 min read
Amazon's Rumored YouTube Competitor
2 min read
Automated Influencer Platforms Are Selling Out The Industry
2 min read
YouTube Documentary
1 min read
Thoughts on Facebook Watch
1 min read
Vidcon US (Talk) - Hero-Hub-Help Content Strategy for Brands
1 min read
2016
The Confessional #13: MCN Exec/Co-Founder
6 min read
The Confessional #12: C-Suite MCN Exec
6 min read
Dear John
3 min read
The Confessional #11: Early YouTube Creator
6 min read
The Confessional #10: Gaming YouTuber
5 min read
The Confessional #9: Talent Manager
5 min read
The Confessional #8: Ad Agency Executive (About The NewFronts And Digital Media)
5 min read
The Confessional #7: MCN Executive
9 min read
The Confessional #6: Manager of YouTubers
6 min read
The Confessional #5: YouTube Creator Since 2008
9 min read
The Confessional #4: C-Suite Executive at an MCN
8 min read
The Confessional #3: YouTube Creator With Over 2 Million Subscribers
6 min read
The Confessional #2: MCN Vice President
9 min read
The Confessional #1: Ad Agency Executive
13 min read
Launching The Confessional
6 min read
2015
PewDiePie - The Underpaid Millionaire
7 min read
Who's Really Breaking The Internet?
12 min read
I HATE YOUTUBE
6 min read
VidCon 2015 Recap
4 min read
MCN'S AND THE BUSINESS OF SERVICING CREATORS
7 min read
MCN Acquisition Roundup [Infographic]
1 min read
2014
Limbic Resonance - The Science Behind The Success of YouTubers
5 min read
Are YouTube Gadgets Worth the Investment for Brands (Infographic)
1 min read
Growing Brand Communities On YouTube
5 min read
Campbell's Law and the YouTube View
2 min read
Game of Thrones VS YouTubers [Infographic]
1 min read
Digital and Offline - Human Psychology Works The Same
2 min read
YouTube's Evolving Strategy to Woo Advertisers
3 min read
TNW Europe Recap
1 min read
YouTube vs Facebook Engagement [Infographic]
1 min read
How to Make Bank as a YouTube Creator: Diversify Your Portfolio
8 min read
Letter From 2013
1 min read
Front Seat At The White House
4 min read
I'll Be At TNW Europe
1 min read
Yahoo Considers a YouTube Knock-Off...Sort Of
1 min read
YouTube Is Overtaking Traditional Media
1 min read
2013
YouTube Marketing Resources
1 min read
Ryan Holiday: Growth Hacker Marketing
1 min read
Vidcon 2013 & Trends In Online Video
2 min read
Vidcon 2013 Recap
3 min read
ReelSummit 2013 Panel
1 min read
Viral Summit 2013
1 min read
Ryan Holiday: Creative Live
1 min read
Forbes 30 Under 30
1 min read
2012
New Media Rockstars
1 min read
Around
The Net
The Moves Traditional Media Made In Digital Video This Year
Published on
New York Times
I Don’t Understand Why Cannes Is Bigger Than VidCon For Advertisers
Published on
New York Times
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