CATEGORY:

influencer

How Dream Unlocked The Secret To YouTube’s Algorithm

16 min read

Dream

Dream is the 22 year old (anonymous) Minecrafter behind the fastest growing YouTube channel. Learn how he grew his channel from 1k subs (2018) to 25 million (today) in this case study.

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The 5 Factors Of Creating a Fanatical Fanbase: Harnessing The Primal Power of In-Group / Out-Group Dynamics

6 min read

Have you ever wondered how often Democrats and Republicans marry? What about how often they interact with one another within their own neighborhoods? Today, only 4% of marriages are between Democrats and Republicans.

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Are Creators Uncancellable?

4 min read

Dobrik is back.

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Influencer Marketing: The Value Investing Approach

7 min read

Apple’s ‘1984’ commercial is the most famous ad of all time.

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The Pratfall Effect: What Most Advertisers Miss In Influencer Marketing

4 min read

Charlie Chaplin Fall

On November 21st, Elon Musk unveiled what has become the most sought after truck in the last 20 years.

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What YouTuber ZHC Can Teach Us About Advertising

7 min read

ZHC drawings

There’s an allegory Warren Buffett loves to recite.

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Outrage: What A Rabbit Taught Us About The Internet & Ourselves

4 min read

Savetoby com

15 years ago there was a lovable, oatmeal-colored, rabbit named Toby.

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Micro-Influencers Are Overrated

3 min read

micro influencers

When it comes to influencer marketing bigger isn’t better.

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How Covid-19 Impacted Influencer Marketing In China

5 min read

Chinese_KOL

China has been the canary in the coal mine for Covid-19.

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2019 Predictions

3 min read

2019 predictions

I’ve been scratching my head about what the big trends within the digital video and influencer marketing space will be in 2019.

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Hero, Hub, Help: YouTube Content Strategy

6 min read

Hero Hub Help Illustration

Want to build a YouTube channel? The Hero, Hub, Help content strategy is the ideal way to grow a brand channel.

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