influencer Archives - Brendan Gahan

The Pratfall Effect: What Most Advertisers Miss In Influencer Marketing

4 min read

On November 21st, Elon Musk unveiled what has become the most sought after truck in the last 20 years.

What YouTuber ZHC Can Teach Us About Advertising

6 min read

There’s an allegory Warren Buffett loves to recite.

Micro-Influencers Are Overrated

3 min read

When it comes to influencer marketing bigger isn’t better.

How Covid-19 Impacted Influencer Marketing In China

5 min read

China has been the canary in the coal mine for Covid-19.

2019 Predictions

3 min read

I’ve been scratching my head about what the big trends within the digital video and influencer marketing space will be in 2019.

YouTube’s Hero, Hub, Help Content Strategy

5 min read

Want to build a YouTube channel? The Hero, Hub, Help content strategy is the ideal way to grow a brand’s channel.

Three Takeaways From Forbes List Of The Top 10 Highest-Paid YouTube Stars of 2018

5 min read

Want to make twenty two million dollars a year to doing toy reviews? Sounds like a sweet gig, but according to Forbes, seven year old YouTuber Ryan’s ToysReviews has the market cornered and generated the most revenue of any YouTuber this past year.

Dear Marketers: Please Don’t Do Influencer Marketing —We’re Begging You

4 min read

This piece was original appeared on the Epic Signal blog and was inspired by an article a friend of mine wrote about book marketing and is more or less paying homage to his style (hence the similarities).

I Don’t Understand Why Cannes Is Bigger Than VidCon For Advertisers

4 min read

The future is not at Cannes and I’m shocked at how many brands and agencies are spending so much money to go to the South of France, when VidCon, the largest digital video conference overlaps with the conference.

The World Cup, E-Sports, and The Battle For Eyeballs

3 min read

The World Cup has begun and major brands such Budweiser, McDonald’s, and Coca-Cola have launched ad campaigns to take advantage of the global event.

How do influencers make money and how much are they making?

11 min read

One of the most common questions I’m asked is, and something I discussed with a reporter for a recent article on Highsnobiety, is – how much do influencers make? How much does a Youtuber make? How much does an instagrammer make, etc? How much money an influencer makes is not a simple question to answer.

The Confessional #15: Longtime YouTube Creator

10 min read

My latest interviewee for The Confessional is a manager of several top YouTube talent (several of which generate over 100 million views a year).