What YouTuber ZHC Can Teach Us About Advertising 6 min read There’s an allegory Warren Buffett loves to recite. Read More...
Micro-Influencers Are Overrated 3 min read When it comes to influencer marketing bigger isn’t better. Read More...
How Covid-19 Impacted Influencer Marketing In China 5 min read China has been the canary in the coal mine for Covid-19. Read More...
2019 Predictions 3 min read I’ve been scratching my head about what the big trends within the digital video and influencer marketing space will be in 2019. Read More...
Three Takeaways From Forbes List Of The Top 10 Highest-Paid YouTube Stars of 2018 5 min read Want to make twenty two million dollars a year to doing toy reviews? Sounds like a sweet gig, but according to Forbes, seven year old YouTuber Ryan’s ToysReviews has the market cornered and generated the most revenue of any YouTuber this past year. Read More...