influencer marketing Archives

The Live-Streaming Boom In China Is Massive

2 min read

QVC, but with influencers.

Brands Don’t Dictate The Health Of The Influencer Economy

1 min read

Wired’s article ‘The Influencer Economy Hurtles Toward Its First Recession’ gets a lot right.

Micro-Influencers Are Overrated

3 min read

When it comes to influencer marketing bigger isn’t better.

How Covid-19 Impacted Influencer Marketing In China

5 min read

China has been the canary in the coal mine for Covid-19.

Influencers Say No

3 min read

Over the last month there have been a flurry of stories denouncing influencers as everything from amoral, ineffective, overrated, and even responsible for one company’s disastrous IPO’s.

The Original Hype House

2 min read

The more things change, the more they stay the same.

How The Influencer Ecosystem Evolved in 2019

2 min read

I recently took a look back at my 2019 predictions for the influencer space.

Tanacon vs Vidcon – A Microcosm of Influencer Marketing

6 min read

Tanacon is an example of influencer marketing gone awry, and exactly the type of outcome that so many brands have experienced and why so many marketers have a bad impression of the tactic.

Dear Marketers: Please Don’t Do Influencer Marketing —We’re Begging You

4 min read

This piece was original appeared on the Epic Signal blog and was inspired by an article a friend of mine wrote about book marketing and is more or less paying homage to his style (hence the similarities).

I Don’t Understand Why Cannes Is Bigger Than VidCon For Advertisers

4 min read

The future is not at Cannes and I’m shocked at how many brands and agencies are spending so much money to go to the South of France, when VidCon, the largest digital video conference overlaps with the conference.

Vidcon 2018: A Veteran’s Recap

3 min read

Vidcon is a great fucking conference.

How do influencers make money and how much are they making?

11 min read

One of the most common questions I’m asked is, and something I discussed with a reporter for a recent article on Highsnobiety, is – how much do influencers make? How much does a Youtuber make? How much does an instagrammer make, etc? How much money an influencer makes is not a simple question to answer.