This piece was original appeared on the Epic Signal blog and was inspired by an article a friend of mine wrote about book marketing and is more or less paying homage to his style (hence the similarities).
The future is not at Cannes and I’m shocked at how many brands and agencies are spending so much money to go to the South of France, when VidCon, the largest digital video conference overlaps with the conference.
One of the most common questions I’m asked is, and something I discussed with a reporter for a recent article on Highsnobiety, is – how much do influencers make? How much does a Youtuber make? How much does an instagrammer make, etc? How much money an influencer makes is not a simple question to answer.