YouTube Creator Archives

How Dream Unlocked The Secret To YouTube’s Algorithm

16 min read

Dream is the 22 year old (anonymous) Minecrafter behind the fastest growing YouTube channel. Learn how he grew his channel from 1k subs (2018) to 25 million (today) in this case study.

What YouTuber ZHC Can Teach Us About Advertising

7 min read

There’s an allegory Warren Buffett loves to recite.

Outrage: What A Rabbit Taught Us About The Internet & Ourselves

4 min read

15 years ago there was a lovable, oatmeal-colored, rabbit named Toby.

Micro-influencers Are Overrated

3 min read

When it comes to influencer marketing bigger isn’t better.

Thoughts On Brat Network

3 min read

I recently had the pleasure of speaking with Fast Company about Brat, a teenage focused media network on YouTube.

2019 Predictions

3 min read

I’ve been scratching my head about what the big trends within the digital video and influencer marketing space will be in 2019.

Three Takeaways From Forbes List Of The Top 10 Highest-Paid YouTube Stars of 2018

5 min read

Want to make twenty two million dollars a year to doing toy reviews? Sounds like a sweet gig, but according to Forbes, seven year old YouTuber Ryan’s ToysReviews has the market cornered and generated the most revenue of any YouTuber this past year.

Shane Dawson Is The Exact Reason YouTube Changed Their Algorithm

2 min read

Shane Dawson is making the best content on YouTube today – his ‘The Secret World of Jeffree Star’ series is proof of that.

Dear Marketers: Please Don’t Do Influencer Marketing —We’re Begging You

4 min read

This piece originally appeared on the Epic Signal blog and was inspired by an article a friend of mine wrote about book marketing and is more or less paying homage to his style (hence the similarities).

I Don’t Understand Why Cannes Is Bigger Than VidCon For Advertisers

4 min read

The future is not at Cannes and I’m shocked at how many brands and agencies are spending so much money to go to the South of France, when VidCon, the largest digital video conference overlaps with the conference.

The World Cup, E-Sports, and The Battle For Eyeballs

3 min read

The World Cup has begun and major brands such Budweiser, McDonald’s, and Coca-Cola have launched ad campaigns to take advantage of the global event.