influencer marketing Archives

Power Of An Enemy (In Audience Development)

5 min read

An enemy is a galvanizing force. Learn how to use the power of an enemy for audience development.

Are Creators Uncancellable?

4 min read

Dobrik, Dawson, & Paul are bigger than ever. YouTube’s cancel culture for creators are different. Learn how they use social psychology to be uncancellable.

The Pratfall Effect: What Most Advertisers Miss In Influencer Marketing

4 min read

On November 21st, Elon Musk unveiled what has become the most sought after truck in the last 20 years.

What YouTuber ZHC Can Teach Us About Advertising

7 min read

There’s an allegory Warren Buffett loves to recite.

Outrage: What A Rabbit Taught Us About The Internet & Ourselves

4 min read

15 years ago there was a lovable, oatmeal-colored, rabbit named Toby.

Brands Don’t Dictate The Health Of The Influencer Economy

1 min read

Wired’s article ‘The Influencer Economy Hurtles Toward Its First Recession’ gets a lot right.

Micro-influencers Are Overrated

3 min read

When it comes to influencer marketing bigger isn’t better.

How Covid-19 Impacted Influencer Marketing In China

5 min read

China has been the canary in the coal mine for Covid-19.

Influencers Say No

3 min read

Over the last month there have been a flurry of stories denouncing influencers as everything from amoral, ineffective, overrated, and even responsible for one company’s disastrous IPO’s.