influencer marketing Archives

Power Of An Enemy (In Audience Development)

5 min read

Power of an Enemy - Religion and the Devil

An enemy is a galvanizing force. It is an effective tool in rallying troops to war as it is to rallying viewers to their TV screens.

Are Creators Uncancellable?

4 min read

Dobrik is back.

The Pratfall Effect: What Most Advertisers Miss In Influencer Marketing

4 min read

On November 21st, Elon Musk unveiled what has become the most sought after truck in the last 20 years.

What YouTuber ZHC Can Teach Us About Advertising

7 min read

There’s an allegory Warren Buffett loves to recite.

Outrage: What A Rabbit Taught Us About The Internet & Ourselves

4 min read

15 years ago there was a lovable, oatmeal-colored, rabbit named Toby.

Brands Don’t Dictate The Health Of The Influencer Economy

1 min read

Wired’s article ‘The Influencer Economy Hurtles Toward Its First Recession’ gets a lot right.

Micro-Influencers Are Overrated

3 min read

When it comes to influencer marketing bigger isn’t better.

How Covid-19 Impacted Influencer Marketing In China

5 min read

China has been the canary in the coal mine for Covid-19.

Influencers Say No

3 min read

Over the last month there have been a flurry of stories denouncing influencers as everything from amoral, ineffective, overrated, and even responsible for one company’s disastrous IPO’s.

The Original Hype House

2 min read

The more things change, the more they stay the same.

How The Influencer Ecosystem Evolved in 2019

2 min read

I recently took a look back at my 2019 predictions for the influencer space.

Thoughts On Brat Network

3 min read

I recently had the pleasure of speaking with Fast Company about Brat, a teenage focused media network on YouTube.