What YouTuber ZHC Can Teach Us About Advertising 6 min read There’s an allegory Warren Buffett loves to recite. Read More...
Brands Don’t Dictate The Health Of The Influencer Economy 1 min read Wired’s article ‘The Influencer Economy Hurtles Toward Its First Recession’ gets a lot right. Read More...
Micro-Influencers Are Overrated 3 min read When it comes to influencer marketing bigger isn’t better. Read More...
How Covid-19 Impacted Influencer Marketing In China 5 min read China has been the canary in the coal mine for Covid-19. Read More...
Influencers Say No 3 min read Over the last month there have been a flurry of stories denouncing influencers as everything from amoral, ineffective, overrated, and even responsible for one company’s disastrous IPO’s. Read More...
