Tanacon is an example of influencer marketing gone awry, and exactly the type of outcome that so many brands have experienced and why so many marketers have a bad impression of the tactic.
This piece was original appeared on the Epic Signal blog and was inspired by an article a friend of mine wrote about book marketing and is more or less paying homage to his style (hence the similarities).
The future is not at Cannes and I’m shocked at how many brands and agencies are spending so much money to go to the South of France, when VidCon, the largest digital video conference overlaps with the conference.
