In November of 2018, Facebook quietly released Lasso, which a spokesperson described as “a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more.
One thing a lot of people didn’t see coming in 2018 (or at least something I didn’t anticipate) was all the investments traditional media companies made into the social video ecosystem.
One hundred social videos were created to support the most recent social campaign my agency created for a pizza account… it should last us a couple months.
