Brands Don’t Dictate The Health Of The Influencer Economy 1 min read Wired’s article ‘The Influencer Economy Hurtles Toward Its First Recession’ gets a lot right. Read More...
YouTube Has Been Building A TikTok Competitor For Some Time 3 min read YouTube is working on a TikTok Competitor. Read More...
Micro-Influencers Are Overrated 3 min read When it comes to influencer marketing bigger isn’t better. Read More...
How Covid-19 Impacted Influencer Marketing In China 5 min read China has been the canary in the coal mine for Covid-19. Read More...
Influencers Say No 3 min read Over the last month there have been a flurry of stories denouncing influencers as everything from amoral, ineffective, overrated, and even responsible for one company’s disastrous IPO’s. Read More...
How The Influencer Ecosystem Evolved in 2019 2 min read I recently took a look back at my 2019 predictions for the influencer space. Read More...
TWITCH: OVERVIEW OF THE ADVERTISING & INFLUENCER MARKETING BASICS 8 min read Twitch, is a massive streaming video platform best known for video game broadcasts. Read More...
What the hell is happening to YouTube comments? 4 min read A few weeks ago I noticed in the YouTube app that comments had moved. Read More...
Thoughts On Brat Network 3 min read I recently had the pleasure of speaking with Fast Company about Brat, a teenage focused media network on YouTube. Read More...
VIDCON 2019: 5 Trends & Takeaways 5 min read The tenth, US based Vidcon, has come to its conclusion. Read More...
