I was on a panel as part of ScreenCraft’s seminar on The Future of Disruptive Digital Entertainment. I wish I said ‘like’ less, but think the point about ‘Community’ being King is relevant nonetheless.
Community Is King
I was recently interviewed by Jennifer Rooney at Forbes. Below are a few highlights, key points that I think are particularly relevant regarding online video and the future of social media marketing in general.
Explain the tenets of using video wisely.
Two things: One is, community is key. The behavior on YouTube is very active vs. passive viewing. It’s a massive social network so you have to tap into an audience even before your video goes live. You can’t just post and pray. You need people to interact with and evangelize on your behalf.
Community is king; content is not king, at least not in the sense that it once was.
Second, candy with the medicine, you really have to create something that’s compelling to consumers, whether that’s entertainment or information or an experience. There’s a reason some videos do well– you’re providing value. Identify what’s going to resonate with the consumer and lead with that.
Explain what you’ll be doing now at Fullscreen.
There’s this transition in marketing to the always-on approach, and you see this evolution—with Twitter and Facebook FB, people are sharing images and commenting. You see that happening with video, with individuals, but brands are going to catch up as well. Subscribe is the new like. There’s this huge community within YouTube. More and more marketers are going to try and grow their community within YouTube and tap into the ones that are already there. It’s the evolution of social media marketing.
Forbes 30 Under 30
Forbes threw a hell of a party at SXSW to celebrate. I got to meet Shaq, Texas Governor Rick Perry, John Paul Dejoria, and Robert Rodriguez. Pretty incredible.
Lots of changes this week/month/year. Moving from a short stint in NYC to LA, and leaving Mekanism after 6 years.
Oh yeah, and I turned 30.
The Meeting In Aspen
I was incredibly honored to be invited to speak on a panel at ‘The Meeting’, the action sports marketing summit in Aspen. There were some incredible panels and panelists including Robert Scoble, Gary Arndt, Chase Jarvis, Christopher Jerard, etc.
You can check out my panel, all about content distribution below. I was in great company, my panel included Chase Jarvis as moderator, Danny Grant of Orchard Sports, Nick Hamilton of Transworld, & Greg Jacobs of Red Bull Media House.
New Media Rockstars
New Media Rockstars did a nice post on me. I love the photos. Funny stuff. Check out the post here.
The Time I Was On Nightline
I had the pleasure of making a small cameo on Nightline for a project I worked on at Mekanism. All I say is ‘yup’, but it took months of hard work to make this thing successful. Enjoy.