Forbes CMO Network SXSW Excursion
While in Austin, I was fortunate enough to meet with CMOs from Emerson, Neiman Marcus, Polycom and others to discuss the future of advertising–and the technologies that are shaping it.
The event was hosted by Forbes and the discussion focused primarily on how to keep current with new technologies and how CMO’s should allocate budgets for experimental marketing efforts. It was a pretty humbling experience and exciting to sit down with such a talented group of people. I did my best to keep up 🙂
Ryan Holiday: Growth Hacker Marketing
Understanding human behavior as well as the ins and outs of digital media is a difficult task. Ad Agencies, PR firms, and digital shops staff hundreds of people to service their clients in the space and few really accomplish much. However, Ryan Holiday, has mastered the two skills in a way few have.
He just released a brand new book – Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. If you’re not familiar with Ryan or his work, I suggest you give it a read.
Three Tips To Help Your Video Gain Traction Online
While at the ReelSummit where I participated in a panel called ‘Content vs Community: Which is King’ the awesome guys at ReelSeo.com pulled me aside to do a quick Q & A. I talked a little bit about my thoughts on how to help your content generate interest and viewership online. As usual I discussed the importance of engaging communities and influencers – getting them invested in your content.
What do you think?
(Via ReelSeo & Tim Schmoyer)
Vidcon 2013 & Trends In Online Video
KEY TRENDS AT VIDCON THIS YEAR
Overall there were three things that stood out to me this year vs others.
1) ONLINE VIDEO HAS SCALE
Vidcon 2012 was noteworthy, in that it was the first year the networks had hit 1 billion monthly views. At the time the stat was the talk of the conference and was a turning point in highlighting the scale and influence networks have. This year, however, billions of views per network is business as usual. Today, Fullscreen (where I’m currently employed) is now the largest MCN, generating over 2.5 billion views per month – tripling its own monthly viewership nearly 4x in a years time.
Vidcon 2013 Recap
I had a blast at this year’s Vidcon. It’s amazing to see how massive the event has gotten. Each year its eye-opening to see the excitement and growth around the space. Although a lot has changed – a lot has stayed the same. A number of the top guys are still on top (Phil, Toby, Smosh, etc), there are still tweens running everywhere screaming in a Bieberesque frenzy, etc.
I was particularly excited this year because I got to be on stage with some of the people I admire most in the space. The panel topic was ‘Social Media For Disruptive Marketing,’ was moderated by Benny Lou and featured iJustine, Tim Ferris, Ryan Holliday, and myself. I can’t remember everything that was discussed, but actually found a blogger that transcribed a good portion of the panel. I’ve pulled a few of my favorite quotes from their post below.
In response to the best way to help gain traction online, Tim made some great points about the need to build real world connections –
ReelSummit 2013 Panel
I’m a big fan of Mark Robertson‘s ReelSEO blog – they’ve got a wealth of actionable and educational content related to online video. I was incredibly excited when he invited me to help pull together a panel, as a topic I chose ‘Content Vs. Community: Which is King for Video Marketing?’, and pulled together some of my friends and innovators I really admire in the space. The panel will be moderated by Hermione Way of Bravo’s Silicon Valley, and be comprised of panelists Jonathan Hunt from VICE, YouTube’s Bing Chen, and Ryan Lee from Twitter, and myself.
You can read more about the panel’s topic here.
Quote Of The Day
“Your time is limited, so don’t waste it living someone else’s life.”
– Steve Jobs
Viral Summit 2013
I’m slated to speak at the VIRAL SUMMIT 2013 on June 7th, in Beverly Hills. I’m looking forward to sharing my POV on ‘virality’ in today’s social media landscape, specifically that ‘community is king’.
Individuals with communities are the path to credible distribution and engagement.
None of this is new. It’s old. The same tried and true tactics from 2006 still work (although few advertisers capitalize on it). Slick production isn’t the answer. Money is usually poorly spent by advertisers, yatta, yatta.
Ryan Holiday: Creative Live
If you haven’t checked out Creative Live, you should. It’s Chase Jarvis’ latest venture and is basically bringing innovators across creative industries and marketing together to teach their skills. Back in February I got to be a guest on one Creative Live session, as part of Ryan Holiday’s course – ‘Smart PR for Artists, Entrepreneurs and Small Business’. It was a great time with some awesome discussions and lessons shared. Well worth a look.
Community Is King
I was on a panel as part of ScreenCraft’s seminar on The Future of Disruptive Digital Entertainment. I wish I said ‘like’ less, but think the point about ‘Community’ being King is relevant nonetheless.