Forbes CMO Network SXSW Excursion

While in Austin, I was fortunate enough to meet with CMOs from Emerson, Neiman Marcus, Polycom and others to discuss the future of advertising–and the technologies that are shaping it. The event was hosted by Forbes and the discussion focused primarily on how to keep current with new technologies and how CMO’s should allocate budgets…

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Ryan Holiday: Growth Hacker Marketing

Understanding human behavior as well as the ins and outs of digital media is a difficult task. Ad Agencies, PR firms, and digital shops staff hundreds of people to service their clients in the space and few really accomplish much. However, Ryan Holiday, has mastered the two skills in a way few have. He just…

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Three Tips To Help Your Video Gain Traction Online

While at the ReelSummit where I participated in a panel called ‘Content vs Community: Which is King’ the awesome guys at ReelSeo.com pulled me aside to do a quick Q & A. I talked a little bit about my thoughts on how to help your content generate interest and viewership online. As usual I discussed…

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Vidcon 2013 & Trends In Online Video

KEY TRENDS AT VIDCON THIS YEAR Overall there were three things that stood out to me this year vs others. 1) ONLINE VIDEO HAS SCALE Vidcon 2012 was noteworthy, in that it was the first year the networks had hit 1 billion monthly views. At the time the stat was the talk of the conference and…

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Vidcon 2013 Recap

I had a blast at this year’s Vidcon. It’s amazing to see how massive the event has gotten. Each year its eye-opening to see the excitement and growth around the space. Although a lot has changed – a lot has stayed the same. A number of the top guys are still on top (Phil, Toby,…

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ReelSummit 2013 Panel

I’m a big fan of Mark Robertson‘s ReelSEO blog – they’ve got a wealth of actionable and educational content related to online video. I was incredibly excited when he invited me to help pull together a panel, as a topic I chose ‘Content Vs. Community: Which is King for Video Marketing?’, and pulled together some…

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Viral Summit 2013

I’m slated to speak at the VIRAL SUMMIT 2013 on June 7th, in Beverly Hills. I’m looking forward to sharing my POV on ‘virality’ in today’s social media landscape, specifically that ‘community is king’. Individuals with communities are the path to credible distribution and engagement. None of this is new. It’s old. The same tried…

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Ryan Holiday: Creative Live

If you haven’t checked out Creative Live, you should. It’s Chase Jarvis’ latest venture and is basically bringing innovators across creative industries and marketing together to teach their skills. Back in February I got to be a guest on one Creative Live session, as part of Ryan Holiday’s course – ‘Smart PR for Artists, Entrepreneurs…

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Community Is King

I was on a panel as part of ScreenCraft’s seminar on The Future of Disruptive Digital Entertainment. I wish I said ‘like’ less, but think the point about ‘Community’ being King is relevant nonetheless.

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