YouTube’s evolving strategy to woo advertisers

Two years ago YouTube distributed over $100 million in grants to fund original, premium content, the majority of which was provided to traditional media companies, celebrities, and production companies diving into YouTube for the first time. Since then the native YouTube creators continue to grow and thrive, while most of the traditional media companies have largely…

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TNW Europe Recap

I was fortunate enough to speak at The Next Web Europe conference two weeks ago in Amsterdam. Probably the best conference I’ve been to, it was a great mix of smart people who were all there to connect and have fun in the process. I’m relatively happy with how my talk turned out. It was…

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YouTube vs Facebook Engagement [Infographic]

With a lot of press around Facebook’s self-imposed declining engagement rates. I was really curious about engagement rates for Youtube vs Facebook communities, specifically with regards to brands. Brands have invested a great deal of ad dollars into growing their Facebook Fan bases, but now Facebook is basically suppressing organic reach. So, I was curious…

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How to Make Bank as a YouTube Creator: Diversify Your Portfolio

To make a living on YouTube, a creator needs to work hard. In a recent Betabeat post, I explained how YouTube divvies up revenue in its user-partner program: reportedly, YouTube splits ad revenue 45/55 with the partner, in the partner’s favor. If the partner is affiliated with a MultiChannel Network (MCN), the MCN will also…

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Letter From 2013

A friend forwarded an email I’d sent him in response to some questions and a conversation he and I had about the MCN business from a year or so ago. His fwd was sparked by the Disney/Maker acquisition. Interesting reading it now knowing what’s happened already. I got a few things right– Looks like I got…

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Front Seat At The White House

Back in December, I was fortunate enough to be invited to The White House Youth Summit, which was “made of up 160 of this country’s finest national and local leaders aged 18-35.” It was a pretty incredible experience. Obama came and spoke to the group (check out the video below), and I got to speak with…

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I’ll Be At TNW Europe

I’m excited to share the fact that I’m going to be speaking at The Next Web Europe Conference 2014, in Amsterdam. I’m pumped to be in the mix with an all-star lineup that includes the likes of Kevin Rose, Brian Solis, and Dale Stephens. You can read about my talk here. Overall, I’ll be sharing…

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Yahoo Considers a YouTube Knock-Off…Sort Of

Re/Code reported yesterday that Yahoo is considering a plan to woo away top YouTube talent to help ramp up the company’s web video presence. However, Yahoo isn’t planning to let users upload video to their platform, which makes the comparison to YouTube rather baffling — it’s the openness of the platform that puts the “you”…

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YouTube Is Overtaking Traditional Media

Check out my Betabeat post on this topic. YouTube has overtaken Hollywood.   This crop of Jon Stewarts, and Ari Emanuel’s didn’t rise to prominence through ruthless boardroom tactics, climbing the corporate ladder, or auditioning for a breakout role. They built an audience from their bedrooms using YouTube to broadcast themselves to the world. With…

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YouTube Marketing Resources

I’ve been working in the YouTube space since 2006 and get asked about the platform a great deal. YouTube is an amazing marketing tool – a hybrid social network/search engine/content host. However, it changes constantly, so I’ve gathered a list of my favorites resources here. You can also get email updates with the latest tools…

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