The Confessional #12: C-Suite MCN Exec
My latest interviewee for The Confessional is a C-Suite executive at a major MCN. He’s been in the space for quite a while now, and was an early employee at one of the major MCN’s in before climbing the ranks.
We covered a number of topics including:
– The early days of YouTube MCN’s and signing creators
– How the relationship with MCN’s and creators has evolved
– How Hollywood’s influence is killing creativity on YouTube
– How money and success can negatively impact on creators
The Confessional #11: Early YouTube Creator
The Confessional is a series of anonymous interview with influencers, brands, marketers, agencies and MCN executives to get honest, no-bullshit opinions on working in the space – the biggest gripes, the toughest lessons, the most valuable advice.
My latest interviewee is a YouTuber and director, he was among the earliest to adopt the platform and has been posting his videos online since before YouTube even launched.
Some of the highlights from our interview include:
– What the early days (ie 2006) of YouTube were like
– Why it’s best to use YouTube to build a career off platform
– What it was like being an early employee at an MCN
The Confessional #10: Gaming YouTuber
My latest interviewee for The Confessional is a popular YouTuber/gamer. He built his channel while still in High School, and managed to turn YouTube into a career after graduation.
We covered a number of topics including:
-How the platform & money has changed the ecosystem
-What it was like working with MCN’s
-Why he left YouTube and got burnt out on the platform
The Confessional #9: Talent Manager
My latest interviewee for The Confessional is the founder of a YouTube management agency.
We covered a lot of ground and dove into some juicy topics, including:
-The process of working with brands and creators
-The role MCN’s currently play with his talent
-The future of MCN’s
The Confessional #7: MCN Executive
In my latest interview as part of The Confessional series, my interviewee is the VP at a well-known MCN. This was one of my favorite interviews as the interviewee is a long time friend with a great deal of experience in the industry – he’s worked on the agency side and has worked in senior roles at two major MCN’s.
He helped demystified a lot my preconceived notions on the state of MCN’s, their businesses, intents and roles. Some of the big takeaways/highlights of our conversation include:
- The difference between working with agencies versus brands
- Why MCN’s Are Like Record Labels
- Common misconceptions around MCN’s
- The perception of MCN’s as gatekeepers
The Confessional #6: Manager of YouTubers
Note – This interview for The Confessional was originally published on Tubefilter.
My latest interviewee for The Confessional is a manager of top YouTube talent. Several of the creator’s in this individuals roster regularly receive tens of millions of YouTube views per month and hundreds of millions per year. In this extensive interview, we discussed the business of YouTube, the goals of this individual’s talent (both on and off YouTube), and the how much money top online video creators are really making. Some of the major points we covered include:
- SVOD and YouTube competitors
- YouTubers ‘making it’ on televisions
- YouTuber revenue streams
- How much money his top creators are making in a year
- How creators can better work with brands and vice versa
The Confessional #5: YouTube Creator Since 2008
In this interview, as part of The Confessional series, I sat down with a well-known YouTube creator. He got started on YouTube back in 2008 as a high-schooler, and has built up several successful channels (both in front of the camera and behind it).
This conversation was a lot of fun – we discussed the early days of YouTube, the impact of sharing one’s life online, digital fame, and the role of emerging video platforms.
Some specific highlights from our conversation include:
- What the early Youtube community was like
- The Future of YouTube and Digital Celebrity
- The importance of diversifying and building communities beyond YouTube
- The challenge of both living your life and documenting it for the camera
- Advice to brands looking to work in the space
The Confessional #4: C-Suite Executive at an MCN
My latest interviewee for The Confessional is a former C-Suite executive at a well known MCN. In this extensive interview we covered a great deal of material, including what he feels MCN’s should be offering creators and wow creators often get sucked into signing with MCN’s and why there’s no loyalty between creators and MCN’s.
The major points of our interview transcript include:
- – Why YouTube created MCN’s and how they’ve evolved
- – Why creators often sign with MCN’s
- – How brands should work with creators