The Confessional #13: MCN Exec/Co-Founder

My latest interviewee for The Confessional co-founded an MCN, former talent manager, and is currently a director for a major, traditional, media network. We covered a number of topics including: – YouTube’s $100 million original channel initiative breathed life into MCN’s – MCN’s making money off clueless talent – That MCN’s exploited talent in the…

Continue Reading
 

The Confessional #12: C-Suite MCN Exec

TheConfessional_B&w

My latest interviewee for The Confessional is a C-Suite executive at a major MCN. He’s been in the space for quite a while now, and was an early employee at one of the major MCN’s in before climbing the ranks. We covered a number of topics including: – The early days of YouTube MCN’s and…

Continue Reading
 

Dear John

If we’re going to believe everything we read, then the word is that influencer marketing is over, bloggers are liars, and content marketing is old-fashioned. It’s as if the executives of every traditional agency bottled up their outdated rage and spewed it into the blogosphere. Yes, social media has changed advertising. Why didn’t you change…

Continue Reading
 

The Confessional #11: Early YouTube Creator

TheConfessional_B&w

The Confessional is a series of anonymous interview with influencers, brands, marketers, agencies and MCN executives to get honest, no-bullshit opinions on working in the space – the biggest gripes, the toughest lessons, the most valuable advice. My latest interviewee is a YouTuber and director, he was among the earliest to adopt the platform and…

Continue Reading
 

The Confessional #10: Gaming YouTuber

TheConfessional_B&w

My latest interviewee for The Confessional is a popular YouTuber/gamer. He built his channel while still in High School, and managed to turn YouTube into a career after graduation.   We covered a number of topics including: -How the platform & money has changed the ecosystem -What it was like working with MCN’s -Why he…

Continue Reading
 

The Confessional #9: Talent Manager

TheConfessional_B&w

My latest interviewee for The Confessional is the founder of a YouTube management agency. We covered a lot of ground and dove into some juicy topics, including: -The process of working with brands and creators -The role MCN’s currently play with his talent -Media sales -The future of MCN’s The Confessional is a series of…

Continue Reading
 

The Confessional #7: MCN Executive

TheConfessional_B&w

In my latest interview as part of The Confessional series, my interviewee is the VP at a well-known MCN. This was one of my favorite interviews as the interviewee is a long time friend with a great deal of experience in the industry – he’s worked on the agency side and has worked in senior…

Continue Reading
 

The Confessional #6: Manager of YouTubers

TheConfessional_B&w

Note – This interview for The Confessional was originally published on Tubefilter. My latest interviewee for The Confessional is a manager of top YouTube talent. Several of the creator’s in this individuals roster regularly receive tens of millions of YouTube views per month and hundreds of millions per year. In this extensive interview, we discussed…

Continue Reading
 

The Confessional #5: YouTube Creator Since 2008

TheConfessional_B&w

In this interview, as part of The Confessional series, I sat down with a well-known YouTube creator. He got started on YouTube back in 2008 as a high-schooler, and has built up several successful channels (both in front of the camera and behind it).   This conversation was a lot of fun – we discussed…

Continue Reading
 
 
1 2 3 6