Amazon’s Rumored YouTube Competitor

I think the future of digital is video. What Amazon’s role in the space is coming under increased scrutiny and speculation. Is Amazon developing a YouTube competitor? Every social media site on the planet has shifted its focus to video. Facebook, Snapchat, Instagram, and Tumblr have introduced or expanded their video capabilities, and are prioritizing…

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Automated Influencer Platforms Are Selling Out The Industry

If a little is good, a lot must be great. Or so the thinking generally goes. However, when it comes to influencer marketing, there can be too much of a good thing. Over the past year, there’s been a wave of companies extolling the virtues of While it’s terribly convenient for all parties involved, these…

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YouTube Documentary

This past Vidcon I was fortunate enough to be featured in a documentary on YouTube that was made by VPRO (basically the Dutch 60 Minutes). Check it out.

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Thoughts on Facebook Watch

With the launch of Watch, Facebook is tackling YouTube head on. The social network behemoth has been chipping away at YouTube for the past couple years. Zuckerberg has not held back in sharing his goal to own the social video space – recently stating that Facebook will be mostly video in 5 years. Although Facebook has been prioritizing native video and live video within the site’s feed…

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The Confessional #13: MCN Exec/Co-Founder

My latest interviewee for The Confessional co-founded an MCN, former talent manager, and is currently a director for a major, traditional, media network. We covered a number of topics including: – YouTube’s $100 million original channel initiative breathed life into MCN’s – MCN’s making money off clueless talent – That MCN’s exploited talent in the…

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The Confessional #12: C-Suite MCN Exec

My latest interviewee for The Confessional is a C-Suite executive at a major MCN. He’s been in the space for quite a while now, and was an early employee at one of the major MCN’s in before climbing the ranks. We covered a number of topics including: – The early days of YouTube MCN’s and…

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Dear John

If we’re going to believe everything we read, then the word is that influencer marketing is over, bloggers are liars, and content marketing is old-fashioned. It’s as if the executives of every traditional agency bottled up their outdated rage and spewed it into the blogosphere. Yes, social media has changed advertising. Why didn’t you change…

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The Confessional #11: Early YouTube Creator

The Confessional is a series of anonymous interview with influencers, brands, marketers, agencies and MCN executives to get honest, no-bullshit opinions on working in the space – the biggest gripes, the toughest lessons, the most valuable advice. My latest interviewee is a YouTuber and director, he was among the earliest to adopt the platform and…

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