The Confessional #2: MCN Vice President

TheConfessional_B&w

My latest interviewee for The Confessional is a VP at a well-known MCN. In this interview we focused our conversation on the display media side of the YouTube ecosystem. We also discussed the challenges that often arise in working with creators and brands – that a great deal of talent are burning bridges with brands,…

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The Confessional #1: Ad Agency Executive

TheConfessional_B&w

This is the first interview from my new blog series The Confessional. The Confessional is a series of anonymous interview with influencers, brands, marketers, agencies and MCN executives. The Confessional is all about creating a platform for people within this space to candidly share their valuable insights and thoughts. My first guinea pig is a…

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Launching The Confessional

 “Brands you don’t seem to understand social media at all.” That’s according to English YouTuber, Doddleoddle, and a sentiment shared by thousands of other creators who make their livings by working with brands. It’s easy to nod in agreement and think “Yeah, brands suck!” I know I’ve felt that way countless times. But… is this sentiment,…

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PewDiePie – The Underpaid Millionaire

In a montage video released to commemorate 10 billion views to his channel, YouTube star PewDiePie plays computer games, sings “Let It Go” while dressed in full-on Anna-from-Frozen drag, and lifts up his shirt to reveal poop emojis covering his nipples. For the diehard audience of millions who watch the Swedish expat’s show on a…

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Who’s Really Breaking The Internet?

Breaking The Internet, TNW Europe

In April of this past year, I was fortunate enough to speak at one of my all time favorite conferences – The Next Web: Europe. I talked about YouTube stars, their rise to prominence in mainstream media, and how they’ve actually been influential for a lot longer than we tend to think. I also talked about…

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I HATE YOUTUBE

This video generated 3.1 million views in its first 3 days… and I can’t stand watching it. I don’t want to watch it. Would you watch 10 hours of this? Probably not. But, that doesn’t make it any less effective as a marketing platform. Millions watched Two and A Half Men and The Big Bang Theory and…

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Vidcon 2015 Recap

Vidcon 2015 Logo

Vidcon, the largest YouTube gathering/conference, just wrapped up its sixth annual event. Over twenty thousand executives, YouTube creators, and fans were in attendance. The Anaheim Convention Center, where Vidcon took place, was packed – the event entirely sold out. For comparison, there were only 1,400 attendees at Vidcon’s inaugaral event six years ago in a…

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MCN’S AND THE BUSINESS OF SERVICING CREATORS

Late last year, NewMediaRockstars made waves with their coverage of an exchange Maker Studios had with a potential advertiser, the advertiser had $30k for influencer brand deals and Maker responded stating they didn’t do deals under $200k. Many creators were outraged by this information, and a reporter for NMR went so far as to say…

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MCN Acquisition Roundup [Infographic]

2014 was a big year for the MCN space. Maker was acquired and this kicked off a domino effect of sales and acquisitions. Long established companies such as ATT, Disney, and Dreamworks to jumped into the fray plucking up a number of MCN’s. To help consolidate all this information I put together an infographic of…

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