Who’s Really Breaking The Internet?

Breaking The Internet, TNW Europe

In April of this past year, I was fortunate enough to speak at one of my all time favorite conferences – The Next Web: Europe. I talked about YouTube stars, their rise to prominence in mainstream media, and how they’ve actually been influential for a lot longer than we tend to think. I also talked about…

Continue Reading


This video generated 3.1 million views in its first 3 days… and I can’t stand watching it. I don’t want to watch it. Would you watch 10 hours of this? Probably not. But, that doesn’t make it any less effective as a marketing platform. Millions watched Two and A Half Men and The Big Bang Theory and…

Continue Reading

Vidcon 2015 Recap

Vidcon 2015 Logo

Vidcon, the largest YouTube gathering/conference, just wrapped up its sixth annual event. Over twenty thousand executives, YouTube creators, and fans were in attendance. The Anaheim Convention Center, where Vidcon took place, was packed – the event entirely sold out. For comparison, there were only 1,400 attendees at Vidcon’s inaugaral event six years ago in a…

Continue Reading


Late last year, NewMediaRockstars made waves with their coverage of an exchange Maker Studios had with a potential advertiser, the advertiser had $30k for influencer brand deals and Maker responded stating they didn’t do deals under $200k. Many creators were outraged by this information, and a reporter for NMR went so far as to say…

Continue Reading

MCN Acquisition Roundup [Infographic]

2014 was a big year for the MCN space. Maker was acquired and this kicked off a domino effect of sales and acquisitions. Long established companies such as ATT, Disney, and Dreamworks to jumped into the fray plucking up a number of MCN’s. To help consolidate all this information I put together an infographic of…

Continue Reading

Limbic Resonance – The Science Behind The Success of YouTubers


I’ve seen it time and time again with the campaigns I’ve worked on. YouTubers crash websites with a single mention, drive tens of thousands (if not hundreds of thousands) of fans to visit a website, like a facebook page, submit content, or appear in droves to events at the simple mention of a specific time…

Continue Reading

Are YouTube Gadgets Worth the Investment for Brands (Infographic)

Shares, comments, and subscribers are among the biggest indicators of success on a channel. However, one thing many brands adopt which impedes these indicators of success are the addition of Gadgets to a brand’s channel. I always assumed that Gadgets would have an adverse effect on engagement because they create an unfamiliar environment for a viewer….

Continue Reading

Growing Brand Communities On YouTube

I recently did a presentation at ReelSummit on how brands grow their channels. I tried to address the questions that I frequently struggle to answer for my own clients. As a brand why should we develop our own YouTube channel? What should we do to grow? Why aren’t we growing subscribers? WHY YOUTUBE MATTERS It’s the largest…

Continue Reading

Campbell’s Law and the YouTube View

A few months back, I was hanging out with some industry friends. We were geeking out over ad campaigns, marketing organizations and tactics and one of them brought up Campbell’s Law, a term that I’d never heard before but have been unable to forget ever since. Campbell’s Law is a concept that Donald T. Campbell,…

Continue Reading

Game of Thrones VS YouTubers [Infographic]

I absolutely love Game of Thrones and I assume everyone else watches it because I love it and I talk to a lot of my friends about it. In fact, I’m always shocked when someone doesn’t watch it. How is it humanly possible you do not watch Game of Thrones? That doesn’t compute for me….

Continue Reading
1 2 3 4