The Confessional #9: Talent Manager

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My latest interviewee for The Confessional is the founder of a YouTube management agency. We covered a lot of ground and dove into some juicy topics, including: -The process of working with brands and creators -The role MCN’s currently play with his talent -Media sales -The future of MCN’s The Confessional is a series of…

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The Confessional #7: MCN Executive

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In my latest interview as part of The Confessional series, my interviewee is the VP at a well-known MCN. This was one of my favorite interviews as the interviewee is a long time friend with a great deal of experience in the industry – he’s worked on the agency side and has worked in senior…

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The Confessional #6: Manager of YouTubers

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Note – This interview for The Confessional was originally published on Tubefilter. My latest interviewee for The Confessional is a manager of top YouTube talent. Several of the creator’s in this individuals roster regularly receive tens of millions of YouTube views per month and hundreds of millions per year. In this extensive interview, we discussed…

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The Confessional #5: YouTube Creator Since 2008

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In this interview, as part of The Confessional series, I sat down with a well-known YouTube creator. He got started on YouTube back in 2008 as a high-schooler, and has built up several successful channels (both in front of the camera and behind it).   This conversation was a lot of fun – we discussed…

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The Confessional #4: C-Suite Executive at an MCN

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My latest interviewee for The Confessional is a former C-Suite executive at a well known MCN. In this extensive interview we covered a great deal of material, including what he feels MCN’s should be offering creators and wow creators often get sucked into signing with MCN’s and why there’s no loyalty between creators and MCN’s….

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The Confessional #3: YouTube Creator With Over 2 Million Subscribers

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Note – This interview for The Confessional was originally published on Tubefilter. This latest interviewee for The Confessional is with a YouTube creator who has over two million subscribers across multiple channels. This creator is extremely well known, and has been on YouTube since 2008. He has (yes, it’s a he) a wealth of knowledge working…

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The Confessional #2: MCN Vice President

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My latest interviewee for The Confessional is a VP at a well-known MCN. In this interview we focused our conversation on the display media side of the YouTube ecosystem. We also discussed the challenges that often arise in working with creators and brands – that a great deal of talent are burning bridges with brands,…

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The Confessional #1: Ad Agency Executive

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This is the first interview from my new blog series The Confessional. The Confessional is a series of anonymous interview with influencers, brands, marketers, agencies and MCN executives. The Confessional is all about creating a platform for people within this space to candidly share their valuable insights and thoughts. My first guinea pig is a…

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Launching The Confessional

 “Brands you don’t seem to understand social media at all.” That’s according to English YouTuber, Doddleoddle, and a sentiment shared by thousands of other creators who make their livings by working with brands. It’s easy to nod in agreement and think “Yeah, brands suck!” I know I’ve felt that way countless times. But… is this sentiment,…

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