Thoughts on Facebook Watch

With the launch of Watch, Facebook is tackling YouTube head on. The social network behemoth has been chipping away at YouTube for the past couple years. Zuckerberg has not held back in sharing his goal to own the social video space – recently stating that Facebook will be mostly video in 5 years. Although Facebook has been prioritizing native video and live video within the site’s feed…

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The Confessional #13: MCN Exec/Co-Founder

My latest interviewee for The Confessional co-founded an MCN, former talent manager, and is currently a director for a major, traditional, media network. We covered a number of topics including: – YouTube’s $100 million original channel initiative breathed life into MCN’s – MCN’s making money off clueless talent – That MCN’s exploited talent in the…

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The Confessional #12: C-Suite MCN Exec

My latest interviewee for The Confessional is a C-Suite executive at a major MCN. He’s been in the space for quite a while now, and was an early employee at one of the major MCN’s in before climbing the ranks. We covered a number of topics including: – The early days of YouTube MCN’s and…

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Dear John

If we’re going to believe everything we read, then the word is that influencer marketing is over, bloggers are liars, and content marketing is old-fashioned. It’s as if the executives of every traditional agency bottled up their outdated rage and spewed it into the blogosphere. Yes, social media has changed advertising. Why didn’t you change…

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The Confessional #11: Early YouTube Creator

The Confessional is a series of anonymous interview with influencers, brands, marketers, agencies and MCN executives to get honest, no-bullshit opinions on working in the space – the biggest gripes, the toughest lessons, the most valuable advice. My latest interviewee is a YouTuber and director, he was among the earliest to adopt the platform and…

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The Confessional #10: Gaming YouTuber

My latest interviewee for The Confessional is a popular YouTuber/gamer. He built his channel while still in High School, and managed to turn YouTube into a career after graduation.   We covered a number of topics including: -How the platform & money has changed the ecosystem -What it was like working with MCN’s -Why he…

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The Confessional #9: Talent Manager

My latest interviewee for The Confessional is the founder of a YouTube management agency. We covered a lot of ground and dove into some juicy topics, including: -The process of working with brands and creators -The role MCN’s currently play with his talent -Media sales -The future of MCN’s The Confessional is a series of…

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The Confessional #7: MCN Executive

In my latest interview as part of The Confessional series, my interviewee is the VP at a well-known MCN. This was one of my favorite interviews as the interviewee is a long time friend with a great deal of experience in the industry – he’s worked on the agency side and has worked in senior…

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