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Comments on: MCN’S AND THE BUSINESS OF SERVICING CREATORS https://brendangahan.com/youtube-mcns-talent-management/ Tue, 04 Aug 2015 17:44:00 +0000 hourly 1 https://wordpress.org/?v=6.4.12 By: Grant Deken https://brendangahan.com/youtube-mcns-talent-management/#comment-66 Tue, 04 Aug 2015 17:44:00 +0000 http://localhost:8888/brendangahan/?p=783#comment-66 Spot on. Of the hundreds of creators I’ve interviewed and surveyed, the first reason most small/mid-sized creators cite for joining MCN is “brand deals”. They don’t understand that the business economics of MCN 1.0 (for the most part) prohibit them from actually getting said deals. We see droves of talent coming in and getting their brand deals through Grapevine or – in the case of larger talent – their agents tend to log in every few days to see what’s new.

]]> By: Carey Martell https://brendangahan.com/youtube-mcns-talent-management/#comment-65 Thu, 16 Apr 2015 01:24:00 +0000 http://localhost:8888/brendangahan/?p=783#comment-65 Thank you for this in depth article Brendan. I think you raise a lot of interesting points about the impractical realities of the stereotypical MCN model. You’ve given us quite a lot to think about here at Power Up TV

]]> By: Brendan https://brendangahan.com/youtube-mcns-talent-management/#comment-64 Thu, 02 Apr 2015 03:33:00 +0000 http://localhost:8888/brendangahan/?p=783#comment-64 In reply to Justin Danko.

Was just thinking the same thing. Forgot to draw those parallels to cable. Thanks for the read dude!

]]> By: Justin Danko https://brendangahan.com/youtube-mcns-talent-management/#comment-63 Wed, 01 Apr 2015 22:41:00 +0000 http://localhost:8888/brendangahan/?p=783#comment-63 Good stuff @brendangahan:disqus. Anecdotally what we are seeing in the MCN space is similar
to what happened to TV with the advent of cable. If brands wanted variety and
scale, they would go to one of the big MCNs. The cable businesses were able to
thrive by specializing on an audience or a programming theme, much like what The
Whistle, Stylehaul, and Tastemade has accomplished. As you pointed out,
creators must asked themselves, what’s the value of the large MCN versus the
niche MCN versus just having management that has great brand contacts that can
get them deals both on and off YouTube?

]]> By: Brendan https://brendangahan.com/youtube-mcns-talent-management/#comment-62 Wed, 01 Apr 2015 20:26:00 +0000 http://localhost:8888/brendangahan/?p=783#comment-62 In reply to Mark Heyert.

#smart

]]> By: Mark Heyert https://brendangahan.com/youtube-mcns-talent-management/#comment-61 Wed, 01 Apr 2015 12:00:00 +0000 http://localhost:8888/brendangahan/?p=783#comment-61 @brendangahan:disqus I enjoy your analysis and want to amplify the message that most MCN’s business models are undeveloped and a study in opportunism. The real opportunity is develop a sales funnel earlier by teaching marketers the power of branded, entertainment content. Additionally, post sale education will have to grow if marketers are to choose MCNs vs. seeking out creators directly for campaigns. Internal education and knowledge management with MCNs are key if these sharecroppers of the media world are going to serve creators and customers effectively.

]]> By: Brendan https://brendangahan.com/youtube-mcns-talent-management/#comment-59 Tue, 31 Mar 2015 15:00:00 +0000 http://localhost:8888/brendangahan/?p=783#comment-59 In reply to owadenko.

Thanks Thomas

]]> By: Brendan https://brendangahan.com/youtube-mcns-talent-management/#comment-60 Tue, 31 Mar 2015 15:00:00 +0000 http://localhost:8888/brendangahan/?p=783#comment-60 In reply to Bo Jangles.

Thanks!

]]> By: töttöröönetwork https://brendangahan.com/youtube-mcns-talent-management/#comment-58 Tue, 31 Mar 2015 08:25:00 +0000 http://localhost:8888/brendangahan/?p=783#comment-58 Great analysis! We are working in small Finnish market. Biggest Finnish language channels get only 3 million views in a month (vlogs max +600K). That’s why we are forced to sell brand deals for YouTubers to make it their full time job. It changes our ideology downwards related to huge media imperiums.

]]> By: Bo Jangles https://brendangahan.com/youtube-mcns-talent-management/#comment-57 Tue, 31 Mar 2015 00:40:00 +0000 http://localhost:8888/brendangahan/?p=783#comment-57 Nice dude!

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