Thanks Erik!
]]>Exactly. This is why I’ve been so drawn to a certain style of podcast lately. Even without any video, if you can make it clear that you are speaking from your true, authentic self without any edits, you build this really strong sense of trust. Joe Rogan’s podcast comes to mind most readily here. Marc Maron’s WTF is another. Say what you mean, mean what you say, and don’t hide behind anything. And, now that I think about it actually… Joe Rogan started out by doing his show LIVE on Ustream, and you can watch it all on YouTube!
Anyways, great post. Thanks for sharing.
]]>Hi Richard. Sure thing. Pumped you left the comment. I went down a rabbit hole with this stuff.
Good point on live video. Totally agree with everything you’re saying. It’s bringing you even that much closer than on demand content. I think this is why live streaming has such high engagement on a per viewer basis.
Pumped to see what you crank out next. Definitely make sure to email it to me!
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]]>thank you Mark. Maybe adding a vlog every now and then would be beneficial, that way, I can still have both raw and produced content up and running 🙂
]]>From my experience and (not much, yet) data, the limbic system resonates strongest when people gather around content at the same time, so creators and audiences can interact in realtime.
Take Felix Baumgartner’s space jump in 2012, one of the first big happenings online. Several videos were released aftertime that have collectively generated 50m+ views on YT. But it was the 8m people who watched it on YT/Live, in realtime, that enjoyed the full blown emotional experience–the kind of experience that’s contagious and that influences and converts.
I spent 90 minutes on YT/Live watching that balloon crawl up to the “edge of space”. It felt special, sharing the experience and interacting in the comments with millions of other people. The buzz, the sense of anticipation, the not knowing what would happen next. And yet, I’d never watch that same video on demand. Or at least not more than 5 minutes of it.
On demand video does drive limbic resonance. But live video makes the emotional connections deeper, longer and uncut.
The same principle applies to any live happening versus on demand content. Engagement and influence are stronger when you blog, tweet or podcast content live. The challenge lies in getting a time-strapped audience to your landing page as the happening starts.
I’ll be blogging regularly about this stuff from next month, expect this comment to evolve into a post 🙂 Thanks again!
]]>@adamhoek:disqus your self confidence is wonderful, I’m going to check out your music because it, but please don’t start “producing down” with the hopes of reaching a greater audience. Listeners like you for your sounds, keep making them.
]]>Makes sense. I do like to not over produce, keep a human element. Thanks again for the article.
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