Limbic Resonance – The Science Behind The Success of YouTubers

I’ve seen it time and time again with the campaigns I’ve worked on. YouTubers regularly crash websites with a single mention, drive tens of thousands (if not hundreds of thousands) of fans to visit a website, make a purchase, or appear at events. Why are creators so compelling? What is it about the relationship with … Continue reading Limbic Resonance – The Science Behind The Success of YouTubers