YouTube vs Facebook Engagement [Infographic]
With a lot of press around Facebook’s self-imposed declining engagement rates. I was really curious about engagement rates for Youtube vs Facebook communities, specifically with regards to brands. Brands have invested a great deal of ad dollars into growing their Facebook Fan bases, but now Facebook is basically suppressing organic reach.
So, I was curious – are the brand communities on each platform equal in terms of engagement? To try and find an answer, I took a look the top 5 from each and pulled the rate of comments per post or upload over a one week period. I chose comments as the sole indicator of engagement because comments are apples to apples. There are no dislikes on Facebook (but there are on YouTube, etc). So I figured focus on what I can measure.
While brands have incredibly large Facebook communities, their average engagement rates (at least for comments) is significantly less than YouTube.
Embed This Image On Your Site (copy code below):