Thanks Ted.
The terminology of hero, hub, help and hero, hub, hygiene is actually from YouTube (I didn’t come up with it). They changed the naming from hygiene to help after the first year. I think help makes more sense, but it is definitely confusing.

I updated the links to the videos (a lot had been pulled down by the brands). I also updated the optimization strategy to reflect the changes YouTube has since made (ie removing the annotations and end cards features and replacing with end screens). Appreciate the comments! Keep ’em coming!

Thanks Ted. I updated most of the links. Unfortunately a lot of the brand references have been pulled down, so I plugged in re-uploads for reference wherever possible.

This still needs to be updated to reference the change from annotations and end cards to end screens (and no annotations). I’ll make sure to add references to those. Appreciate the comments!

Note: various links are broken in this piece, it also references now defunct Vine.