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Comments on: Launching The Confessional https://brendangahan.com/launching-the-confessional/ Mon, 01 Feb 2016 18:46:00 +0000 hourly 1 https://wordpress.org/?v=6.4.13 By: Brendan https://brendangahan.com/launching-the-confessional/#comment-78 Mon, 01 Feb 2016 18:46:00 +0000 http://localhost:8888/brendangahan/?p=886#comment-78 In reply to Dane Golden.

Thanks Dane!

]]> By: Dane Golden https://brendangahan.com/launching-the-confessional/#comment-77 Mon, 01 Feb 2016 18:36:00 +0000 http://localhost:8888/brendangahan/?p=886#comment-77 Love “The Confessional.”

]]> By: Nick Szabo https://brendangahan.com/launching-the-confessional/#comment-76 Mon, 01 Feb 2016 15:39:00 +0000 http://localhost:8888/brendangahan/?p=886#comment-76 In reply to Brendan.

That I am totally on board with. Overall, I think this is a great article and I am really looking forward to more from you!

]]> By: Brendan https://brendangahan.com/launching-the-confessional/#comment-75 Mon, 01 Feb 2016 13:14:00 +0000 http://localhost:8888/brendangahan/?p=886#comment-75 In reply to Nick Szabo.

Thanks Nick. I don’t think its necessarily about one side being right and the other wrong. The reality is there are good and bad eggs on both sides and its important that the two understand the other’s POV. The more the two understand each other the better the ecosystem as a whole will be.

]]> By: Brendan https://brendangahan.com/launching-the-confessional/#comment-74 Mon, 01 Feb 2016 13:12:00 +0000 http://localhost:8888/brendangahan/?p=886#comment-74 In reply to Tim Schmoyer.

Thanks Tim!

]]> By: Tim Schmoyer https://brendangahan.com/launching-the-confessional/#comment-73 Sun, 31 Jan 2016 20:02:00 +0000 http://localhost:8888/brendangahan/?p=886#comment-73 Great post! I’m looking forward to this series. I hope a lot creators follow it!

]]> By: Nick Szabo https://brendangahan.com/launching-the-confessional/#comment-72 Wed, 27 Jan 2016 19:41:00 +0000 http://localhost:8888/brendangahan/?p=886#comment-72 I agree with your points on influencers needing to understand brands position, but at the same time, brands really need to shift their understanding from traditional reporting metrics. Also, traditional advertisement such as TV spots or banner ads have been proven to be extremely ineffective, especially compared to influencer marketing, having average ROIs of almost $10 to every $1 spent. The shift for brands should keep up with trends, and the smart, successful brands do.

Agree with the overall message of your post, just think the bias is put a little too much on the influencers being wrong. I also think that a big problem in this industry that is effecting most of what you talk about is simply getting the right data so both sides can understand reach. It does make it much easier when a marketing guy can go to his boss and point to exactly how influencial a youtuber really is in language that executive can understand.

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