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Comments on: Hero, Hub, Hygiene – Content Strategy For Brands on YouTube [Infographic] https://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/ Sun, 06 Aug 2017 19:01:47 +0000 hourly 1 https://wordpress.org/?v=6.4.13 By: BrendanGahan https://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/#comment-35 Sun, 06 Aug 2017 19:01:47 +0000 http://localhost:8888/brendangahan/?p=518#comment-35 In reply to Ted Bigham.

Yeah. YouTube changed it after the first year to hero, hub, help. I agree, it is kind of confusing. I’m not sure why they made the change (but I think it was a smart one). Help makes more sense than hygiene. Thanks for the comment Ted!

]]> By: Ted Bigham https://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/#comment-34 Thu, 03 Aug 2017 20:30:00 +0000 http://localhost:8888/brendangahan/?p=518#comment-34 Basically it comes to national brands being authentic and caring about how their customers talk and engage with their brand. Youtube LTS for brands should be to start as early as possible and find the niche that their customers respond well to. By diversifying their market strategies using Hero, Hub, Hygiene they can dip their toe in the water to what customers will respond to. This means putting a wide net out there starting with what they are comfortable with (their major brand placements/commercials) and then crafting more customer-focused content through Youtube and cross promoting to other media/social outlets.

Has the name changed to Hero, Hub, Help? I was confused by this

]]> By: Ces Massardo https://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/#comment-33 Fri, 30 Oct 2015 01:12:00 +0000 http://localhost:8888/brendangahan/?p=518#comment-33 Awesome, I love your page already (after 20 min). Keep posting! Also, if you need any helps on LATAM studies, let me know 🙂

]]> By: Brendan https://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/#comment-32 Tue, 09 Dec 2014 19:49:00 +0000 http://localhost:8888/brendangahan/?p=518#comment-32 In reply to Don.

Thanks Don!

]]> By: Don https://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/#comment-31 Tue, 09 Dec 2014 17:32:00 +0000 http://localhost:8888/brendangahan/?p=518#comment-31 Very useful. thanks for sharing!

]]> By: Brendan https://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/#comment-30 Thu, 03 Jul 2014 05:01:00 +0000 http://localhost:8888/brendangahan/?p=518#comment-30 In reply to BCooperRowe.

Thanks dude!

]]> By: BCooperRowe https://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/#comment-29 Thu, 03 Jul 2014 04:53:00 +0000 http://localhost:8888/brendangahan/?p=518#comment-29 Dude – epic article. YouTube’s perspective on viral videos – they like them when they happen and theyll rank them highly , but they would rather be in business with someone who has repeatable success, rather than just getting lucky. Sustainable business is better business.

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