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YouTube Marketing

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I’ve been working in the YouTube space since 2006 and get asked about the platform a great deal.

YouTube is an amazing marketing tool – a hybrid social network/search engine/content host. However, it changes constantly, so I’ve gathered a list of my favorites resources here. You can also get email updates with the latest tools and resources here.

THE BASICS
Getting Started (YouTube)
2013 YouTube Marketing Guide (KissMetrics Blog)

MANAGING YOUR CHANNEL
SEO Basics/Tagging, Titling, Description (YouTube)
Video Thumbnails (YouTube)
In-Video Programming (ReelSEO)
Featuring Channels & Cross-Promotion (YouTube)
Creating a Playlist (YouTube)
How to use YouTube Annotations (YouTube)

ANALYTICS TOOLS (Free)
Syncing YouTube and Google+ (YouTube)
How To Use YouTube Insights (ReelSEO)
Channel Statistics (VidstatsX)
Channel Statistics (SocialBlade)
Top Viral Ads Chart (Unruly Media)
Video Shares, Tags, & Stats (VidIQ Chrome Extension)
Channel Level Stats (Channel Meter)

ANALYTICS (Paid)
Influencer Identification (Tubular Labs) -
Enterprise YouTube Tracking (Visible Measures)
Campaign Tracking (TubeMogul)

YOUTUBE PAID MEDIA/TRUEVIEW
About YouTube Ads (YouTube)
How to run a Campaign (AimClearBlog)

BLOGS COVERING YOUTUBE
ReelSEO
New Media Rockstars 
TubeFilter 
VideoInk

YOUTUBE MCN’S (Multi – Channel Networks)
AwesomenessTV
Alloy Entertainment
Big Frame
Collective Digital Studio
Discovery Digital Media
Forefront.TV
Fullscreen
Machinima.com 
Maker Studios
My Damn Channel
Style Haul 
TasteMade
Zefr

If there’s a resource you think I should add to the list, please email me or leave a comment below. Also, get updates with the latest tools here.

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