Hero, Hub, Hygiene – Content Strategy For Brands on YouTube [Infographic]

Hero, hub, hygiene is the content framework that YouTube is communicating to brands and encouraging them to adopt. The idea makes sense and adopts a lot of the practices successful YouTubers have implemented to build audiences. I’ve created an infographic to distill the strategy in a way that’s easy to understand. Click ‘continue reading’ to view!

[Bonus: Click here to download my analysis of how one brand channel grew from 0 to 400,000 subscribers implementing this strategy.]